According to Red Lobster’s company fact sheet listed on the Website (http://www.redlobster.com/press/fact_sheet/), they are “…the world’s largest casual dining seafood restaurant company with nearly 700 restaurants in the United States and Canada and more than 63,000 employees,” and they “…enjoyed total sales of $2.63 billion in fiscal 2008.”
For this assignment, you are going to be part of the Red Lobster Executive Committee as they consider expanding into China. Note: As a Strayer University student, you have access to 10-K reports for free via Mergent Online. Please contact your librarian if you have difficulty accessing Mergent Online.
Write a six to eight (6-8) page paper in which you:
- Review key points from Darden Restaurant’s most recent 10-K. Their stock symbol on the NYSE is DRI.
- Currently, Red Lobster operates only in the U.S. and Canada.
- Compare and contrast two (2) other U.S. restaurant companies who have successfully or unsuccessfully entered the Chinese market.
…….
Further details are hidden…
No comments:
Post a Comment