Read the case study titled: “Orchid Ecotel: Leveraging Green Hoteling as Core Competency”.
Write a two to three (2-3) page paper in which you:
- Analyze the major positive and negatives regarding a sustainability strategy for lodging organizations in the areas of the local environment, business performance, marketing, guest satisfaction, and local politics. In the case of the Orchid Ecotel, use a cost-benefit analysis to determine whether the potential benefits to business performance outweigh the negative impact sustainability.
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