BUS 430 (Strayer) Week 4 Assignment 1: LensCrafters Case Study

BUS 430 (NEW Strayer) Week 4 Assignment 1: LensCrafters Case Study

Due Week 4 and worth 250 points

This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.

Write a six to seven (6-7) page paper in which you:

1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.
3. Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.